Kerasilk by Goldwell
All KERASILK formulas are infused with KERASILK Silk+ Technology.
It combines KERASILK's exclusive Biomimetic Silk and carefully selected high-potency ingredients & enhancers to create hair as strong as it is beautiful.
WHAT IS BIOMIMETIC SILK?
Biomimetic Silk is a vegan and sustainable alternative to traditional animal-derived silk. Biomimetic Silk is a biotechnologically obtained hydrolyzed protein based on a special combination of versatile amino acids that mimics the composition and benefits of the original silk.
WHY IS IT SO GOOD?
As hair naturally loses amino acids through the physical actions of washing, combing, sleeping and environmental stresses such as UV rays and pollution, it becomes brittle, dull and lifeless. KERASILK formulas infused with Biomimetic Silk create hair as strong as it is beautiful by replenishing the lost amino acids inside and outside of the hair: with every use of KERASILK products new Biomimetic Silk is added to the hair, helping to continuously improve the stands’ structure on the journey towards stronger and more beautiful hair.
WHY IS IT BETTER THAN ANIMAL-DERIVED SILK?
The production process of Biomimetic Silk needs significantly less water and energy compared to traditional silk, acting as a sustainable, high-performing, cruelty-free, biodegradable and vegan alternative.
HOW IS IT PRODUCED?
Biomimetic Silk is produced from the yeast Saccharomyces cerevisiae cultured under special lab conditions. Saccharomyces cerevisiae, commonly known as baker’s or brewer’s yeast, provides an efficient system for the expression of proteins and can be cultured on a large scale. This method is ideal when looking to imitate the amino acids typically found in silk while at the same time being able to reduce chemical, energy and water inputs.